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Conjoint Measurement

Methods and Applications

  • Book
  • © 2000

Overview

Authors:
  1. Anders Gustafsson

    1. Center for Service Research, University of Karlstad, Karlstadt, Schweden

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  2. Andreas Herrmann

    1. Center for Market-Oriented Product and Production Management, University of Mainz, Mainz, Germany

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  3. Frank Huber

    1. Center for Market-Oriented Product and Production Management, University of Mainz, Mainz, Germany

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Table of contents (16 chapters)

  1. Front Matter

    Pages I-3
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  2. Conjoint Analysis as an Instrument of Market Research Practice

    • Anders Gustafsson, Andreas Herrmann, Frank Huber
    Pages 5-45

  3. Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price

    • Vithala R. Rao, Henrik Sattler
    Pages 47-66

  4. Developing Business Solutions from Conjoint Analysis

    • Sid Simmons, Mark Esser
    Pages 67-96

  5. Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data

    • Daniel Baier, Wolfgang Gaul
    Pages 97-120

  6. A Comparison of Conjoint Measurement with Self-Explicated Approaches

    • Henrik Sattler, Susanne Hensel-Börner
    Pages 121-133

  7. New Product Development in the Software Industry: The Role of Conjoint Analysis

    • Gian Luca Marzocchi, Sergio Brasini, Marcello Rimessi
    Pages 135-160

  8. Non-geometric Plackett-Burman Designs in Conjoint Analysis

    • Ola Blomkvist, Fredrik Ekdahl, Anders Gustafsson
    Pages 161-181

  9. On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results

    • Frank Huber, Andreas Herrmann, Anders Gustafsson
    Pages 183-208

  10. The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis

    • Terry Elrod, Keith Chrzan
    Pages 209-223

  11. A Multi-trait Multi-Method Validity Test of Partworth Estimates

    • Wagner Kamakura, Muammer Ozer
    Pages 225-251

  12. Adaptive Conjoint Analysis: Understanding the Methodology and Assessing Reliability and Validity

    • Andreas Herrmann, Dirk Schmidt-Gallas, Frank Huber
    Pages 253-277

  13. Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods

    • Jordan Louviere, David Hensher, Joffre Swait
    Pages 279-318

  14. Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications

    • Rinus Haaijer, Michel Wedel
    Pages 319-360

  15. Latent Class Models for Conjoint Analysis

    • Venkatram Ramaswamy, Steven H. Cohen
    Pages 361-392

  16. Dealing with Product Similarity in Conjoint Simulations

    • Joel Huber, Bryan Orme, Richard Miller
    Pages 393-410

  17. Continuous Conjoint Analysis

    • Dick R. Wittink, Sev K. Keil
    Pages 411-434

  18. Back Matter

    Pages 435-437
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Keywords

About this book

"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green)

Reviews

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)

Authors and Affiliations

  • Center for Service Research, University of Karlstad, Karlstadt, Schweden

    Anders Gustafsson

  • Center for Market-Oriented Product and Production Management, University of Mainz, Mainz, Germany

    Andreas Herrmann, Frank Huber

Bibliographic Information

  • Book Title: Conjoint Measurement

  • Book Subtitle: Methods and Applications

  • Authors: Anders Gustafsson, Andreas Herrmann, Frank Huber

  • DOI: https://doi.org/10.1007/978-3-662-06395-8

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2000

  • eBook ISBN: 978-3-662-06395-8Published: 17 April 2013

  • Edition Number: 1

  • Number of Pages: VI, 437

  • Number of Illustrations: 45 b/w illustrations

  • Topics: Marketing, Statistics for Business, Management, Economics, Finance, Insurance

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