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The Dynamics of Innovation

Strategic and Managerial Implications

  • Conference proceedings
  • © 1999

Overview

Editors:
  1. Klaus Brockhoff

    1. Institute of Research in Innovation Management, University of Kiel, Kiel, Germany

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  2. Alok K. Chakrabarti

    1. New Jersey Institute of Technology, School of Management, University Heights, Newark, USA

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  3. Jürgen Hauschildt

    1. Institute of Research in Innovation Management, University of Kiel, Kiel, Germany

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  • Documentation of latest research results
  • Truely international scope by unifying American and German research on similar topics

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Table of contents (12 papers)

  1. Front Matter

    Pages I-XII
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  3. Dynamics in project management

    1. Front Matter

      Pages 161-161
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    2. Promotors and champions in innovations — development of a research paradigm

      • Jürgen Hauschildt
      Pages 163-182

    3. A longitudinal examination of how champions influence others to support their projects

      • Stephen K. Markham
      Pages 183-212

    4. Opposition to innovations — destructive or constructive?

      • Jürgen Hauschildt
      Pages 213-236

    5. Starting conditions of successful European R&D consortia

      • Hans Georg Gemünden, Martin Högl, Thomas Lechler, Alexandre Saad
      Pages 237-275

    6. Concurrent development and product innovations

      • Eric H. Kessler, Alok K. Chakrabarti
      Pages 277-299

    7. Patterns in high-impact innovation

      • George F. Farris
      Pages 301-319

  4. Back Matter

    Pages 321-349
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Keywords

About this book

Jorg Bensinger, a group head of Audi corporation's R&D depart­ ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem­ bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex­ periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February of 1977, when he could talk to Ferdinand Piech, then R&D vice president of Audi and a technology buff. At this time Audi wasn't quite considered as a tech­ nological leader in the public. Technology based innovations were expected from Mercedes or Porsche by many customers. Piech, Ben­ singer, and others sensed that introducing the four-wheel drive to passenger cars could initiate a strategic change. Under great secrecy development work and prototype construction were commissioned. One obstacle seemed to be space requirements for the gear-box. Hans Nedvidek, former race-track engineer in the Mercedes team, was assigned to the team, and he developed an ingenious solution to the problem. It took until September of 1977 until other board mem­ bers were informed, and after some rallying the board found a con­ sensus in the next month to authorize further development steps for a four-wheel drive car. However, Audi is a subsidiary of Volkswagen Corp. The accord of the much bigger mother had to be secured.

Editors and Affiliations

  • Institute of Research in Innovation Management, University of Kiel, Kiel, Germany

    Klaus Brockhoff, Jürgen Hauschildt

  • New Jersey Institute of Technology, School of Management, University Heights, Newark, USA

    Alok K. Chakrabarti

Bibliographic Information

  • Book Title: The Dynamics of Innovation

  • Book Subtitle: Strategic and Managerial Implications

  • Editors: Klaus Brockhoff, Alok K. Chakrabarti, Jürgen Hauschildt

  • DOI: https://doi.org/10.1007/978-3-662-03988-5

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 1999

  • Hardcover ISBN: 978-3-540-65659-3Published: 28 April 1999

  • Softcover ISBN: 978-3-642-08496-6Published: 08 December 2010

  • eBook ISBN: 978-3-662-03988-5Published: 09 March 2013

  • Edition Number: 1

  • Number of Pages: XII, 349

  • Topics: Engineering, general, Business Strategy/Leadership, Innovation/Technology Management, R & D/Technology Policy

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