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Table of contents (5 chapters)
Keywords
Authors and Affiliations
Bibliographic Information
Book Title: Marketing 3
Book Subtitle: Marketing-Management
Authors: Ralph Berndt
Series Title: Springer-Lehrbuch
DOI: https://doi.org/10.1007/978-3-662-00597-2
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1991
eBook ISBN: 978-3-662-00597-2Published: 09 March 2013
Series ISSN: 0937-7433
Series E-ISSN: 2512-5214
Edition Number: 1
Number of Pages: XII, 220
Number of Illustrations: 36 b/w illustrations