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Konsumentenverhalten

Entwicklung, Abhängigkeiten, Möglichkeiten

  • Textbook
  • © 1988

Overview

Authors:
  1. Gerold Behrens

    1. FB Wirtschaftswissenschaft, Universität Wuppertal, Wuppertal, Deutschland

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Part of the book series: Konsum und Verhalten (KONSUM, volume 18)

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Table of contents (5 chapters)

  1. Front Matter

    Pages I-VIII
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  2. Positionsbestimmungen

    • Gerold Behrens
    Pages 1-35

  3. Emotive Informationsverarbeitung

    • Gerold Behrens
    Pages 36-104

  4. Kognitive Informationsverarbeitung

    • Gerold Behrens
    Pages 105-161

  5. Motorische Informationsverarbeitung

    • Gerold Behrens
    Pages 162-191

  6. Lernen

    • Gerold Behrens
    Pages 192-224

  7. Back Matter

    Pages 225-237
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Keywords

Authors and Affiliations

  • FB Wirtschaftswissenschaft, Universität Wuppertal, Wuppertal, Deutschland

    Gerold Behrens

Bibliographic Information

  • Book Title: Konsumentenverhalten

  • Book Subtitle: Entwicklung, Abhängigkeiten, Möglichkeiten

  • Authors: Gerold Behrens

  • Series Title: Konsum und Verhalten

  • DOI: https://doi.org/10.1007/978-3-662-00513-2

  • Publisher: Physica Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 1988

  • eBook ISBN: 978-3-662-00513-2Published: 08 March 2013

  • Series ISSN: 0176-9235

  • Edition Number: 1

  • Number of Pages: VIII, 237

  • Number of Illustrations: 23 b/w illustrations

  • Topics: Marketing, Business and Management, general, Business Strategy/Leadership

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