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- Ein neuer Band aus der Reihe Springer Essentials
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Part of the book series: essentials (ESSENT)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Ludwigshafen am Rhein, Germany
Jörg B. Kühnapfel
About the author
Bibliographic Information
Book Title: Nutzwertanalysen in Marketing und Vertrieb
Authors: Jörg B. Kühnapfel
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-25164-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019
Softcover ISBN: 978-3-658-25163-5Published: 19 February 2019
eBook ISBN: 978-3-658-25164-2Published: 05 February 2019
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 2
Number of Pages: IX, 45
Number of Illustrations: 3 b/w illustrations
Topics: Sales/Distribution, Marketing, Management