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Business Development

Customer-oriented Business Development for successful companies

  • Book
  • © 2019

Overview

Authors:
  1. Andreas Kohne

    1. Dortmund, Germany

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  • Easy to implement business development process
  • General approach that can be used in any business
  • Relevant businsess development case study included

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Table of contents (8 chapters)

  1. Front Matter

    Pages I-IX
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  2. Introduction

    • Andreas Kohne
    Pages 1-16

  3. Business Development

    • Andreas Kohne
    Pages 17-50

  4. Portfolio

    • Andreas Kohne
    Pages 51-61

  5. Resources

    • Andreas Kohne
    Pages 63-74

  6. Target Market

    • Andreas Kohne
    Pages 75-84

  7. Market Cultivation Strategy

    • Andreas Kohne
    Pages 85-96

  8. Case Study

    • Andreas Kohne
    Pages 97-103

  9. In Six Steps to Business Development

    • Andreas Kohne
    Pages 105-107

  10. Back Matter

    Pages 109-110
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Keywords

About this book

The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with new creative techniques such as Hackthons and dedicates itself more comprehensively than so far to the topic of communication in the course of changes.
The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.

Authors and Affiliations

  • Dortmund, Germany

    Andreas Kohne

About the author

Andreas Kohne works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business.

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