Authors:
- Eine feldexperimentelle Studie zu Wirkungen von monetären Anreizen in einem realen Kundenkartenprogramm
Part of the book series: Kundenmanagement & Electronic Commerce (KEC)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Männedorf, Switzerland
Stefan Piel
About the author
Bibliographic Information
Book Title: Monetäre Anreize in Kundenkartenprogrammen
Book Subtitle: Ein feldexperimenteller Ansatz
Authors: Stefan Piel
Series Title: Kundenmanagement & Electronic Commerce
DOI: https://doi.org/10.1007/978-3-658-23117-0
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018
Softcover ISBN: 978-3-658-23116-3Published: 02 August 2018
eBook ISBN: 978-3-658-23117-0Published: 30 July 2018
Series ISSN: 2627-3233
Series E-ISSN: 2627-325X
Edition Number: 1
Number of Pages: XVII, 250
Number of Illustrations: 3 b/w illustrations, 9 illustrations in colour
Topics: Consumer Behavior, Sales/Distribution