Authors:
- Managers’ decisions in international expansion and operation
Part of the book series: Handel und Internationales Marketing Retailing and International Marketing (HIM)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
About the Author
Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.
Authors and Affiliations
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FB IV / Professur für Marketing und Handel, Universität Trier , Trier, Germany
Lukas Morbe
About the author
Bibliographic Information
Book Title: International Retailers’ Performance in Host Countries
Book Subtitle: The Roles of Strategies, Consumer Perceptions and the Local Environment
Authors: Lukas Morbe
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-658-22069-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2018
Softcover ISBN: 978-3-658-22068-6Published: 03 May 2018
eBook ISBN: 978-3-658-22069-3Published: 27 April 2018
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XXI, 165
Number of Illustrations: 11 b/w illustrations
Topics: International Business, Business Strategy/Leadership, Marketing