Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should have comprehensive knowledge of consumers’ needs and wants, as well as distinct knowledge about the opportunities and limits of available technologies in the respective domain. In this context, the results show that not only firm-internal experts can have this knowledge. Users and, in particular, so-called "lead users" (i.e. users who are ahead of the majority on major market trends and innovations), could also be suitable for effectively evaluating early-stage new product ideas.

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Authors and Affiliations

Hamburg, Germany

Florian Denker

About the author

Dr. Florian Denker graduated at the Institute of Technology and Innovation Management at the Hamburg University of Technology with Univ.-Prof. Dr. Cornelius Herstatt.

Bibliographic Information

Book Title: The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas
Authors: Florian Denker
Series Title: Forschungs-/Entwicklungs-/Innovations-Management
DOI: https://doi.org/10.1007/978-3-658-19784-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2018
Softcover ISBN: 978-3-658-19783-4Published: 10 November 2017
eBook ISBN: 978-3-658-19784-1Published: 30 October 2017
Edition Number: 1
Number of Pages: XXI, 249
Number of Illustrations: 38 b/w illustrations
Topics: Innovation/Technology Management, R & D/Technology Policy

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Table of contents (6 chapters)

Front Matter

Introduction

Frame of reference

Theoretical foundation

Research design

Empirical findings

Discussion of findings and implications

Back Matter

About this book