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  • Book
  • © 2017

Product Development for Distant Target Groups

An Experimental Study for the Silver Market

Authors:

  1. Malte Marwede

    1. Technische Universität Hamburg , Hamburg, Germany

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  • Industry-applied research
  • Includes supplementary material: sn.pub/extras

Part of the book series: Forschungs-/Entwicklungs-/Innovations-Management (FEIM)

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Table of contents (8 chapters)

  1. Front Matter

    Pages I-XVII
    PDF

  2. Introduction

    • Malte Marwede
    Pages 1-9

  9. Discussion and implications

    • Malte Marwede
    Pages 159-175

  10. Back Matter

    Pages 177-244
    PDF
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About this book

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group. 

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Keywords

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Authors and Affiliations

  • Technische Universität Hamburg , Hamburg, Germany

    Malte Marwede

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About the author

Dr. Malte Marwede graduated at the Institute of Technology and Innovation Management at the Hamburg University of Technology with Univ.-Prof. Dr. Cornelius Herstatt.

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Bibliographic Information

  • Book Title: Product Development for Distant Target Groups

  • Book Subtitle: An Experimental Study for the Silver Market

  • Authors: Malte Marwede

  • Series Title: Forschungs-/Entwicklungs-/Innovations-Management

  • DOI: https://doi.org/10.1007/978-3-658-18325-7

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2017

  • Softcover ISBN: 978-3-658-18324-0Published: 10 May 2017

  • eBook ISBN: 978-3-658-18325-7Published: 03 May 2017

  • Edition Number: 1

  • Number of Pages: XVII, 244

  • Number of Illustrations: 65 b/w illustrations

  • Topics: Innovation/Technology Management, R & D/Technology Policy

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Buy it now

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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