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Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

  • Book
  • © 2017

Overview

Authors:
  1. Matthias Schu

    1. International Management, University of Fribourg, Fribourg, Switzerland

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  • Publication in the field of economic sciences
  • Includes supplementary material: sn.pub/extras

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Table of contents (5 chapters)

  1. Front Matter

    Pages I-XVI
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  2. Introduction

    • Matthias Schu
    Pages 1-34

  3. Establishment of Online Shops by SME Retailers and Wholesalers – A Rational Decision or Institutional Pressure? (Essay 1)

    • Matthias Schu
    Pages 35-51

  4. Foreign Market Selection of Online Retailers – A Pathdependent Perspective on Influence Factors (Essay 2)

    • Matthias Schu
    Pages 53-77

  5. Internationalization Speed of Online Retailers – A Resource‐based Perspective on the Influence Factors (Essay 3)

    • Matthias Schu
    Pages 79-99

  6. Overall Conclusions

    • Matthias Schu
    Pages 101-110

  7. Back Matter

    Pages 111-136
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Keywords

About this book

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.

 

Reviews

“New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.” (Erfurter Hefte zum angewandten Marketing, (54), 2017)

Authors and Affiliations

  • International Management, University of Fribourg, Fribourg, Switzerland

    Matthias Schu

About the author

Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.

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