Authors:
- Publication in the field of economic science.
- Includes supplementary material: sn.pub/extras
- Includes supplementary material: sn.pub/extras
Part of the book series: Innovatives Markenmanagement (INMA)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Lehrstuhl für innovatives Markenmanagement (LiM®), Universität Bremen/FB7, Bremen, Germany
Alexander Dierks
About the author
Dr. Alexander Dierks received his PhD at Prof. Dr. Christoph Burmann’s Chair of innovative Brand Management (LiM®) at the University of Bremen.
Bibliographic Information
Book Title: Re-Modeling the Brand Purchase Funnel
Book Subtitle: Conceptualization and Empirical Application
Authors: Alexander Dierks
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-658-17822-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-17821-5Published: 13 April 2017
eBook ISBN: 978-3-658-17822-2Published: 05 April 2017
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XVIII, 386
Number of Illustrations: 20 b/w illustrations, 2 illustrations in colour
Topics: Branding, Consumer Behavior