Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Kundenmanagement & Electronic Commerce (KEC)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (8 chapters)
-
Front Matter
-
Back Matter
About this book
Authors and Affiliations
-
Institut für Marketing, Westfäl. Wilhelms-Universität, Münster, Germany
Philipp Noormann
About the author
Bibliographic Information
Book Title: Mehrstufige Eigenmarken
Book Subtitle: Eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
Authors: Philipp Noormann
Series Title: Kundenmanagement & Electronic Commerce
DOI: https://doi.org/10.1007/978-3-658-16005-0
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-16004-3Published: 25 October 2016
eBook ISBN: 978-3-658-16005-0Published: 13 October 2016
Series ISSN: 2627-3233
Series E-ISSN: 2627-325X
Edition Number: 1
Number of Pages: XIX, 302
Number of Illustrations: 19 b/w illustrations
Topics: Marketing, Sales/Distribution