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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Fachbereich Handel und Marketing, Wirtschaftsuniversität Wien Fachbereich Handel und Marketing, Wien, Austria
Robert Zniva
About the author
Bibliographic Information
Book Title: Ältere Konsumenten in Handel und Marketing
Book Subtitle: Empirische Überprüfung der Bedeutung von Convenience
Authors: Robert Zniva
DOI: https://doi.org/10.1007/978-3-658-15589-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-15588-9Published: 06 October 2016
eBook ISBN: 978-3-658-15589-6Published: 26 September 2016
Edition Number: 1
Number of Pages: XXII, 383
Number of Illustrations: 53 b/w illustrations
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution