Measuring Country Image

1. Front Matter

   Pages I-XVI

   PDF

2. Introduction

   • Alexander Buhmann

   Pages 17-26

3. Towards an integrative model of the country image

   • Alexander Buhmann

   Pages 27-47

4. A variance-based approach for PR measurement and evaluation

   • Alexander Buhmann

   Pages 49-79

5. From model to measurement

   • Alexander Buhmann

   Pages 81-100

6. The constitution and effects of country image and identity

   • Alexander Buhmann

   Pages 101-117

7. Conclusion

   • Alexander Buhmann

   Pages 119-132

8. Back Matter

   Pages 133-163

   PDF

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

• Public Relations
• Public Diplomacy
• Partial Least Squares
• Structural Equation Modeling
• Nation Branding
• County-of-Origin

• BI Norwegian Business School , Oslo, Norway

  Alexander Buhmann

Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy.

Policies and ethics