Overview
- Publication in the field of economic sciences.
- Consumer Responses to Advertising
- Culture and Advertising
- Includes supplementary material: sn.pub/extras
Part of the book series: European Advertising Academy (EAA)
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Table of contents(21 chapters)
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Online Advertising/Social Networks
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Consumer Responses to Advertising
Keywords
About this book
Editors and Affiliations
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School of BEI, Birkbeck, University of London, London, United Kingdom
George Christodoulides, Anastasia Stathopoulou
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Faculty of BA and Economics , European University Viadrina, Frankfurt (Oder), Germany
Martin Eisend
About the editors
Anastasia Stathopoulou is Lecturer in Marketing at Birkbeck, University of London.
Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
Bibliographic Information
Book Title: Advances in Advertising Research (Vol. VII)
Book Subtitle: Bridging the Gap between Advertising Academia and Practice
Editors: George Christodoulides, Anastasia Stathopoulou, Martin Eisend
Series Title: European Advertising Academy
DOI: https://doi.org/10.1007/978-3-658-15220-8
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2017
Hardcover ISBN: 978-3-658-15219-2Published: 13 September 2016
Softcover ISBN: 978-3-658-21514-9Published: 15 June 2018
eBook ISBN: 978-3-658-15220-8Published: 24 August 2016
Series ISSN: 2626-0328
Series E-ISSN: 2626-0336
Edition Number: 1
Number of Pages: XI, 315
Number of Illustrations: 51 b/w illustrations
Topics: Marketing