Overview
- Includes supplementary material: sn.pub/extras
Part of the book series: Business Analytics (BA)
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Table of contents (6 chapters)
Keywords
About this book
Authors and Affiliations
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Bibliographic Information
Book Title: Achieving Brand Loyalty in China through After-Sales Services
Book Subtitle: With a Particular Focus on the Influences of Cultural Determinants
Authors: Alexander Fraß
Series Title: Business Analytics
DOI: https://doi.org/10.1007/978-3-658-14367-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-14366-4Published: 16 June 2016
eBook ISBN: 978-3-658-14367-1Published: 08 June 2016
Series ISSN: 2570-1363
Series E-ISSN: 2570-1371
Edition Number: 1
Number of Pages: XXI, 317
Number of Illustrations: 35 b/w illustrations
Topics: Marketing, Emerging Markets/Globalization, Engineering Economics, Organization, Logistics, Marketing