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Glorifying the Simple Life

Analyses of Socio-Psychological Constructs in the Context of Reality TV

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  • © 2016

Overview

Authors:
  1. Eva Katharina Hammes

    1. Fakultät für Wirtschaftswissenschaften, Friedrich-Schiller-Universität Jena, Jena, Germany

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Table of contents (5 chapters)

  1. Front Matter

    Pages I-XV
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  2. Introduction

    • Eva Katharina Hammes
    Pages 1-12

  3. Theoretical Foundations

    • Eva Katharina Hammes
    Pages 13-62

  4. Qualitative Study on Reality TV Motivations

    • Eva Katharina Hammes
    Pages 63-102

  5. Experimental Studies on Social Motives of Reality TV

    • Eva Katharina Hammes
    Pages 103-174

  6. Summary, Conclusion, and Outlook

    • Eva Katharina Hammes
    Pages 175-188

  7. Back Matter

    Pages 189-236
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Keywords

About this book

The analysis identifies the four socio-psychological constructs identification with a media character, schadenfreude, social comparison, and vicarious embarrassment, as important responses in the context of reality TV. Besides numerous determinants, these constructs are also linked to consequences. In particular, Eva Katharina Hammes identifies schadenfreude and identification as positive responses for the viewer. Vicarious embarrassment is found to be a rather complex response that elicits diverse consequences. Social comparison with its upward and downward forms was found to be very important during the consumption of reality TV programs and also serves as a moderator for the relationship between the identified determinants and associated socio-psychological constructs.

Authors and Affiliations

  • Fakultät für Wirtschaftswissenschaften, Friedrich-Schiller-Universität Jena, Jena, Germany

    Eva Katharina Hammes

About the author

Eva Katharina Hammes studied Information Management at the University of Koblenz-Landau. After receiving her master's degree, she joined the working group for Media and Service Management at the University of Koblenz-Landau as a doctoral student. In September 2015, Eva Katharina Hammes joined the Chair of General Management and Marketing of the Friedrich-Schiller-University in Jena as a research assistant. 

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