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Table of contents (7 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Typenbasierte Integration von Markengemeinschaften
Book Subtitle: Ansätze eines strategischen Community Marketing
Authors: Melanie Wenzel
DOI: https://doi.org/10.1007/978-3-658-12422-9
Publisher: Springer VS Wiesbaden
eBook Packages: Social Science and Law (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-12421-2Published: 10 March 2016
eBook ISBN: 978-3-658-12422-9Published: 04 March 2016
Edition Number: 1
Number of Pages: XVIII, 297
Number of Illustrations: 1 b/w illustrations
Topics: Methodology of the Social Sciences, Sociological Theory