Overview
- Wirtschaftswissenschaftliche Studie
- Aktuelle wirtschaftswissenschaftliche Beiträge
- Includes supplementary material: sn.pub/extras
Part of the book series: BestMasters (BEST)
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Table of contents(5 chapters)
About this book
Authors and Affiliations
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Lehrstuhl für Value Based Marketing, Universität Augsburg, Augsburg, Germany
Markus Gahler
About the author
Bibliographic Information
Book Title: Pay-What-You-Want im Internet
Book Subtitle: Empirische Analyse der Einflussgrößen auf die freiwillige Zahlungsbereitschaft
Authors: Markus Gahler
Series Title: BestMasters
DOI: https://doi.org/10.1007/978-3-658-12201-0
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-12200-3Published: 28 December 2015
eBook ISBN: 978-3-658-12201-0Published: 16 December 2015
Series ISSN: 2625-3577
Series E-ISSN: 2625-3615
Edition Number: 1
Number of Pages: XI, 103
Number of Illustrations: 13 b/w illustrations
Topics: Marketing, Sales/Distribution