Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Beiträge zur empirischen Marketing- und Vertriebsforschung (BZEMVF)
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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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IISM, Karlsruher Institut für Technologie (KIT), Karlsruhe, Germany
Hanna Schumacher
About the author
Bibliographic Information
Book Title: Preis und Prestige
Book Subtitle: Effekte von Verkaufsförderungen auf Prestigemarken in der Automobilindustrie
Authors: Hanna Schumacher
Series Title: Beiträge zur empirischen Marketing- und Vertriebsforschung
DOI: https://doi.org/10.1007/978-3-658-10702-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-10701-7Published: 31 July 2015
eBook ISBN: 978-3-658-10702-4Published: 24 July 2015
Series ISSN: 2567-6210
Series E-ISSN: 2567-6415
Edition Number: 1
Number of Pages: XVII, 202
Number of Illustrations: 38 b/w illustrations
Topics: Marketing