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Use of Market Data in the Recruitment of High Potentials

Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

  • Book
  • © 2015

Overview

Authors:
  1. Jan Posthumus

    1. Baden-Wuerttemberg Cooperative State University Loerrach, Loerrach, Germany

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  • Publication in the field of economic sciences.

  • Includes supplementary material: sn.pub/extras

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Table of contents (5 chapters)

  1. Front Matter

    Pages i-xix
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  2. Introduction

    • Jan Posthumus
    Pages 1-15

  3. Review of the Literature

    • Jan Posthumus
    Pages 17-67

  4. Research Design and Methods

    • Jan Posthumus
    Pages 69-84

  5. Findings and Analysis

    • Jan Posthumus
    Pages 85-148

  6. Conclusion, Limitations, and Recommendations

    • Jan Posthumus
    Pages 149-158

  7. Back Matter

    Pages 159-203
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Keywords

About this book

In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did not use an explicit high potential recruitment profile, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one’s energy levels.

Authors and Affiliations

  • Baden-Wuerttemberg Cooperative State University Loerrach, Loerrach, Germany

    Jan Posthumus

About the author

Dr. Jan Posthumus received his PhD from the International School of Management in Paris. He is now a guest lecturer at the Baden-Wuerttemberg Cooperative State University Loerrach, Germany.

Bibliographic Information

  • Book Title: Use of Market Data in the Recruitment of High Potentials

  • Book Subtitle: Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

  • Authors: Jan Posthumus

  • DOI: https://doi.org/10.1007/978-3-658-10376-7

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2015

  • Softcover ISBN: 978-3-658-10375-0Published: 26 June 2015

  • eBook ISBN: 978-3-658-10376-7Published: 18 June 2015

  • Edition Number: 1

  • Number of Pages: XIX, 203

  • Number of Illustrations: 8 b/w illustrations

  • Topics: Marketing, Market Research/Competitive Intelligence, Human Resource Management

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