Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

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Authors and Affiliations

Frankfurt am Main, Germany

Claus-Peter H. Ernst

About the author

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.

Bibliographic Information

Book Title: Factors Driving Social Network Site Usage
Authors: Claus-Peter H. Ernst
DOI: https://doi.org/10.1007/978-3-658-09918-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-09917-6Published: 10 June 2015
eBook ISBN: 978-3-658-09918-3Published: 02 June 2015
Edition Number: 1
Number of Pages: XV, 123
Number of Illustrations: 13 b/w illustrations
Topics: Innovation/Technology Management, Marketing

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Table of contents (7 chapters)

Front Matter

Introduction

Hedonic and Utilitarian Motivations of Social Network Site Usage

The Influence of Perceived Belonging on Social Network Site Usage

Risk Hurts Fun: The Influence of Perceived Privacy Risk on Social Network Site Usage

Privacy Protecting Behavior in Social Network Sites

What Drives Sharing and Receiving Usage in Social Network Sites?

Summary and Conclusions

Back Matter

About this book