Overview
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Table of contents (7 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
Authors and Affiliations
About the author
Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.
Bibliographic Information
Book Title: Factors Driving Social Network Site Usage
Authors: Claus-Peter H. Ernst
DOI: https://doi.org/10.1007/978-3-658-09918-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-09917-6Published: 10 June 2015
eBook ISBN: 978-3-658-09918-3Published: 02 June 2015
Edition Number: 1
Number of Pages: XV, 123
Number of Illustrations: 13 b/w illustrations