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The Relevance of Crowdfunding

The Impact on the Innovation Process of Small Entrepreneurial Firms

  • Book
  • © 2015

Overview

Authors:
  1. Nadine Scholz

    1. University of Manchester, Manchester, United Kingdom

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  • Publication in the field of economic sciences

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Table of contents (6 chapters)

  1. Front Matter

    Pages I-XII
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  2. Introduction

    • Nadine Scholz
    Pages 1-6

  3. The Crowdfunding Phenomenon

    • Nadine Scholz
    Pages 7-10

  4. Literature Review: Perspectives of Crowdfunding on the Innovation Process

    • Nadine Scholz
    Pages 11-32

  5. Research Design for Empirical Study

    • Nadine Scholz
    Pages 33-43

  6. Empirical Research Results: Description, Analysis and Synthesis

    • Nadine Scholz
    Pages 45-63

  7. Conclusion and Discussion

    • Nadine Scholz
    Pages 65-68

  8. Back Matter

    Pages 69-86
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Keywords

About this book

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. 

Authors and Affiliations

  • University of Manchester, Manchester, United Kingdom

    Nadine Scholz

About the author

Nadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK. 

Bibliographic Information

  • Book Title: The Relevance of Crowdfunding

  • Book Subtitle: The Impact on the Innovation Process of Small Entrepreneurial Firms

  • Authors: Nadine Scholz

  • DOI: https://doi.org/10.1007/978-3-658-09837-7

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2015

  • Softcover ISBN: 978-3-658-09836-0Published: 09 June 2015

  • eBook ISBN: 978-3-658-09837-7Published: 26 May 2015

  • Edition Number: 1

  • Number of Pages: XII, 86

  • Number of Illustrations: 15 b/w illustrations

  • Topics: Innovation/Technology Management, Entrepreneurship

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