Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Markenkommunikation und Beziehungsmarketing (MBM)
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Table of contents(7 chapters)
About this book
Authors and Affiliations
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Aftersales Customer Relationship, Adam Opel AG, Rüsselsheim, Germany
Michael van Venrooy
About the author
Bibliographic Information
Book Title: Produktrückrufe in der deutschen Automobilindustrie
Book Subtitle: Motivations-, Kommunikations- und Verständnisproblematiken
Authors: Michael van Venrooy
Series Title: Markenkommunikation und Beziehungsmarketing
DOI: https://doi.org/10.1007/978-3-658-09499-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-09498-0Published: 04 May 2015
eBook ISBN: 978-3-658-09499-7Published: 20 April 2015
Series ISSN: 2626-0263
Series E-ISSN: 2626-028X
Edition Number: 1
Number of Pages: XXVIII, 385
Number of Illustrations: 53 b/w illustrations
Topics: Business Strategy/Leadership, Management, Sales/Distribution