Overview
- Ein neuer Band aus der Reihe Springer Essentials
- Includes supplementary material: sn.pub/extras
Part of the book series: essentials (ESSENT)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents(5 chapters)
About this book
Authors and Affiliations
-
HWR Berlin, Berlin, Germany
Ralf T. Kreutzer
About the author
Bibliographic Information
Book Title: Digitale Revolution
Book Subtitle: Auswirkungen auf das Marketing
Authors: Ralf T. Kreutzer
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-09394-5
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2015
Softcover ISBN: 978-3-658-09393-8Published: 11 May 2015
eBook ISBN: 978-3-658-09394-5Published: 20 April 2015
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: IX, 32
Number of Illustrations: 19 b/w illustrations
Topics: Marketing, Management, Business Strategy/Leadership