Overview
- Ein neuer Band aus der Reihe Springer Essentials
- Includes supplementary material: sn.pub/extras
Part of the book series: essentials (ESSENT)
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Table of contents(5 chapters)
About this book
Authors and Affiliations
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HWR Berlin, Berlin, Germany
Ralf T. Kreutzer
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MerCon – Brand I Design I Distribution I Operation I People, Hamburg, Germany
Wolfgang Merkle
About the authors
Bibliographic Information
Book Title: Ausgewählte Aspekte des Digital Branding
Book Subtitle: Handlungskonzepte für die digitale Markenführung
Authors: Ralf T. Kreutzer, Wolfgang Merkle
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-09210-8
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2015
Softcover ISBN: 978-3-658-09209-2Published: 17 April 2015
eBook ISBN: 978-3-658-09210-8Published: 09 April 2015
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: IX, 46
Topics: Marketing, Management, Sales/Distribution