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Staying the Consumption Course

Exploring the Individual Lock-in Process in Service Relationships

  • Book
  • © 2015

Overview

Authors:
  1. Benjamin Krischan Schulte

    1. Wirtschaftswissenschaften - Pfadkolleg, Freie Universität Berlin, Berlin, Germany

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  • Publication in the field of economic sciences

  • Includes supplementary material: sn.pub/extras

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Table of contents (5 chapters)

  1. Front Matter

    Pages I-XVII
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  2. Introduction

    • Benjamin Krischan Schulte
    Pages 1-6

  3. Theoretical Foundation – Path Dependence, Consumer Behavior, and Service Relationship Research

    • Benjamin Krischan Schulte
    Pages 7-65

  4. A Model of the Consumer Lock-in Process in Service Relationships

    • Benjamin Krischan Schulte
    Pages 67-92

  5. Longitudinal Study with Service Consumers in Higher Education

    • Benjamin Krischan Schulte
    Pages 93-134

  6. Final Discussion

    • Benjamin Krischan Schulte
    Pages 135-141

  7. Back Matter

    Pages 143-228
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Keywords

About this book

Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.

Authors and Affiliations

  • Wirtschaftswissenschaften - Pfadkolleg, Freie Universität Berlin, Berlin, Germany

    Benjamin Krischan Schulte

About the author

Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.

Bibliographic Information

  • Book Title: Staying the Consumption Course

  • Book Subtitle: Exploring the Individual Lock-in Process in Service Relationships

  • Authors: Benjamin Krischan Schulte

  • DOI: https://doi.org/10.1007/978-3-658-08788-3

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2015

  • Softcover ISBN: 978-3-658-08787-6Published: 20 February 2015

  • eBook ISBN: 978-3-658-08788-3Published: 29 January 2015

  • Edition Number: 1

  • Number of Pages: XVII, 228

  • Number of Illustrations: 28 b/w illustrations

  • Topics: Marketing, Operations Research/Decision Theory, Market Research/Competitive Intelligence

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