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Determinants of Private Label Attitude

Predicting Consumers’ Brand Preferences Using Psychographics

  • Book
  • © 2015

Overview

Authors:
  1. Stefanie Weiß

    1. Krems a.d. Donau, Austria

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  • Publication in the field of economic sciences
  • Includes supplementary material: sn.pub/extras

Part of the book series: BestMasters (BEST)

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Table of contents (5 chapters)

  1. Front Matter

    Pages I-XV
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  2. Introduction

    • Stefanie Weiß
    Pages 1-10

  3. Literature analysis

    • Stefanie Weiß
    Pages 11-45

  4. Methodology

    • Stefanie Weiß
    Pages 47-66

  5. Data analysis and results

    • Stefanie Weiß
    Pages 67-79

  6. Discussion

    • Stefanie Weiß
    Pages 81-101

  7. Back Matter

    Pages 103-143
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Keywords

About this book

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.

Authors and Affiliations

  • Krems a.d. Donau, Austria

    Stefanie Weiß

About the author

Stefanie Weiß has earned a Master’s degree in Marketing and Branding at the IMC Krems in Austria.

Bibliographic Information

  • Book Title: Determinants of Private Label Attitude

  • Book Subtitle: Predicting Consumers’ Brand Preferences Using Psychographics

  • Authors: Stefanie Weiß

  • Series Title: BestMasters

  • DOI: https://doi.org/10.1007/978-3-658-08672-5

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2015

  • Softcover ISBN: 978-3-658-08671-8Published: 10 March 2015

  • eBook ISBN: 978-3-658-08672-5Published: 10 February 2015

  • Series ISSN: 2625-3577

  • Series E-ISSN: 2625-3615

  • Edition Number: 1

  • Number of Pages: XV, 143

  • Number of Illustrations: 4 b/w illustrations

  • Topics: Marketing, Market Research/Competitive Intelligence, Business Strategy/Leadership

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