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The Replication of Retail Fashion Formats into Foreign Countries

A Qualitative Analysis

  • Book
  • © 2015

Overview

Authors:
  1. Christoph Schröder

    1. Fachbereich IV, Universität Trier, Trier, Germany

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  • Publication in the field of economic sciences
  • Includes supplementary material: sn.pub/extras

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Table of contents (5 chapters)

  1. Front Matter

    Pages I-XXI
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  2. Introduction

    • Christoph Schröder
    Pages 1-8

  3. State of research and specification of objectives

    • Christoph Schröder
    Pages 9-93

  4. Theoretical foundation and conceptual framework

    • Christoph Schröder
    Pages 95-165

  5. Empirical study of the fashion industry

    • Christoph Schröder
    Pages 167-220

  6. Key findings, implications and limitations

    • Christoph Schröder
    Pages 221-237

  7. Back Matter

    Pages 239-271
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Keywords

About this book

Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry.

Authors and Affiliations

  • Fachbereich IV, Universität Trier, Trier, Germany

    Christoph Schröder

About the author

Dr. Christoph Schröder defines and executes the global retail strategy, in particular for fashion within the world leader in business software. He received his doctoral degree from Trier University.

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