Overview
- Study in the field of economic science
- Includes supplementary material: sn.pub/extras
Part of the book series: Strategie, Marketing und Informationsmanagement (SMI)
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Table of contents (7 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Dr. Philip Gross obtained his doctoral degree from the Institute of Marketing and Management at the University of Hanover where he works with Prof. Dr. Klaus-Peter Wiedmann. As a founding partner and academic advisor to “Axonalliance – Bright Strategies” he engages with clients on issues of brand leadership and strategic marketing.
Bibliographic Information
Book Title: Growing Brands Through Sponsorship
Book Subtitle: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
Authors: Philip Gross
Series Title: Strategie, Marketing und Informationsmanagement
DOI: https://doi.org/10.1007/978-3-658-07250-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-07249-0Published: 18 November 2014
eBook ISBN: 978-3-658-07250-6Published: 07 November 2014
Series ISSN: 2627-3284
Series E-ISSN: 2627-3292
Edition Number: 1
Number of Pages: XXVIII, 349
Number of Illustrations: 26 b/w illustrations
Topics: Marketing, Market Research/Competitive Intelligence, Management