The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Editors and Affiliations
Karl-Franzens-Universität Graz - Institut für Marketing, Graz, Austria
Thomas Foscht
Universität Fribourg - Chair for International Management, Fribourg, Switzerland
Dirk Morschett
Universität St. Gallen- Forschungszentrum für Handelsmanagement, St. Gallen, Switzerland
Thomas Rudolph
Wirtschaftsuniversität Wien - Institut für Handel und Marketing, Wien, Austria
Peter Schnedlitz
Universität Siegen - Lehrstuhl für Marketing, Siegen, Germany
Hanna Schramm-Klein
Universität Trier -Professur für Marketing und Handel, Trier, Germany
Bernhard Swoboda
About the editors
Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany Prof. Dr. Bernhard Swoboda, University of Trier, Germany.
Bibliographic Information
Book Title: European Retail Research
Book Subtitle: 2013, Volume 27, Issue II
Editors: Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda
