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Corporate Identity and Crisis Response Strategies

Challenges and Opportunities of Communication in Times of Crisis

  • Book
  • © 2014

Overview

Authors:
  1. Olga Bloch

    1. International Advisory Services, Frankfurt School of Finance & Management gemeinnützige GmbH, Frankfurt am Main, Germany

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  • A corporate communication study

  • Includes supplementary material: sn.pub/extras

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Table of contents (5 chapters)

  1. Front Matter

    Pages 1-19
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  2. The Notion of Crisis: Conceptual Framework

    • Olga Bloch
    Pages 21-69

  3. Building up a Theoretical Paradigm

    • Olga Bloch
    Pages 71-105

  4. Corporate Identity and Stakeholder Perceptions in Crisis

    • Olga Bloch
    Pages 107-202

  5. Case Study: Crisis Response Strategies of Toyota

    • Olga Bloch
    Pages 203-286

  6. Conclusions and Implications for Further Research

    • Olga Bloch
    Pages 287-294

  7. Back Matter

    Pages 295-321
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Keywords

About this book

The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation’s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.

Authors and Affiliations

  • International Advisory Services, Frankfurt School of Finance & Management gemeinnützige GmbH, Frankfurt am Main, Germany

    Olga Bloch

About the author

Olga Bloch has completed her Ph. D. at the Faculty of Humanities of the Bergische Universität Wuppertal. Ms. Bloch is a project manager at International Advisory Services of Frankfurt School of Finance & Management gGmbH.

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