Authors:
- Wirtschaftswissenschaftliche
- Includes supplementary material: sn.pub/extras
Part of the book series: Neue Perspektiven der marktorientierten Unternehmensführung (NPMU)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Marketing & Personalmanagement, TU Darmstadt, Darmstadt, Germany
Thomas Krüger
About the author
Bibliographic Information
Book Title: Produktvorankündigungen als Marketinginstrument
Book Subtitle: Eine Untersuchung aus Kapitalmarktperspektive
Authors: Thomas Krüger
Series Title: Neue Perspektiven der marktorientierten Unternehmensführung
DOI: https://doi.org/10.1007/978-3-658-06126-5
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-06125-8Published: 10 June 2014
eBook ISBN: 978-3-658-06126-5Published: 26 May 2014
Series ISSN: 2626-1499
Series E-ISSN: 2626-1529
Edition Number: 1
Number of Pages: XXVI, 176
Number of Illustrations: 19 b/w illustrations
Topics: Marketing, Innovation/Technology Management, Business and Management, general