Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Innovatives Markenmanagement (INMA, volume 50)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Lehrstuhl für innovatives Markenmanagement, Universität Bremen, Bremen, Germany
Daniela Eilers
About the author
Bibliographic Information
Book Title: Wirkung von Social Media auf Marken
Book Subtitle: Eine ganzheitliche Abbildung der Markenführung in Social Media
Authors: Daniela Eilers
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-658-05827-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-05826-5Published: 15 May 2014
eBook ISBN: 978-3-658-05827-2Published: 07 May 2014
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXIV, 264
Number of Illustrations: 39 b/w illustrations