Social Innovation for Business Success

1. Front Matter

   Pages I-XI

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2. Introduction

   • Julia Schmitt

   Pages 1-4

3. Understanding Social Innovation

   • Julia Schmitt

   Pages 5-17

4. Understanding Shared Value

   • Julia Schmitt

   Pages 19-30

5. Development of Research Design and Methodology

   • Julia Schmitt

   Pages 31-42

6. Findings of the Empirical Study

   • Julia Schmitt

   Pages 43-76

7. Back Matter

   Pages 77-99

   PDF

Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.

• Shared Value
• Social Innovation
• Sustainability

• Sustainability Management, Giesecke & Devrient GmbH, München, Germany

  Julia Schmitt

Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.

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