Overview
- Ein neuer Band aus der Reihe Springer Essentials
- Ein Ratgeber zur Evaluation hedonischer Produkte
- Alles Wissenswerte kompakt zusammengefasst
- Includes supplementary material: sn.pub/extras
Part of the book series: essentials (ESSENT)
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Table of contents (6 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Der Konsument
Book Subtitle: Homo Emoticus statt Homo Oeconomicus?
Authors: Marie-Kristin Franke
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-05189-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2014
Softcover ISBN: 978-3-658-05188-4Published: 08 April 2014
eBook ISBN: 978-3-658-05189-1Published: 01 April 2014
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: IX, 31
Number of Illustrations: 2 b/w illustrations