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Innovation Acceptance

The Case of Advanced Driver-Assistance Systems

  • Book
  • © 2014

Overview

  • Publication in the field of economic sciences
  • Includes supplementary material: sn.pub/extras

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Table of contents (7 chapters)

Keywords

About this book

Advanced Driver-Assistance Systems (ADAS) provide the opportunity to increase road safety and driving comfort. Reviewing existing empirical work on comparable innovations, Patrick Planing derives potential acceptance constructs, which together with the results of thirty-two semi-structured interviews, have constituted the basis for a survey instrument that was consequently administered to a sample of over 400 participants from the target population. The resulting regression model shows that perceived safety and comfort benefits are most decisive for the acceptance of ADAS, while desire to exert control was found to most strongly support resistance to this technology.

Authors and Affiliations

  • Business Innovation, Daimler AG, Stuttgart, Germany

    Patrick Planing

About the author

Patrick Planing is a doctoral graduate from Leeds Metropolitan University, UK, and a visiting lecturer at various German universities. He currently holds a position in the Business Innovation Unit of a leading premium car manufacturer in Germany.

Bibliographic Information

  • Book Title: Innovation Acceptance

  • Book Subtitle: The Case of Advanced Driver-Assistance Systems

  • Authors: Patrick Planing

  • DOI: https://doi.org/10.1007/978-3-658-05005-4

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2014

  • Softcover ISBN: 978-3-658-05004-7Published: 17 February 2014

  • eBook ISBN: 978-3-658-05005-4Published: 07 February 2014

  • Edition Number: 1

  • Number of Pages: XVIII, 326

  • Number of Illustrations: 51 b/w illustrations

  • Topics: Innovation/Technology Management, Marketing, Management

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