Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Marketing-Management (MARKMAN)
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Table of contents(8 chapters)
About this book
Authors and Affiliations
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Business-to-Business Marketing und Vertrieb, Universität St. Gallen, St. Gallen, Switzerland
Michael Weibel
About the author
Bibliographic Information
Book Title: Vertrieb im Industriegütergeschäft aus Anbietersicht
Book Subtitle: Untersuchung erfolgskritischer Faktoren nach Geschäftstypen
Authors: Michael Weibel
Series Title: Marketing-Management
DOI: https://doi.org/10.1007/978-3-658-04866-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-04865-5Published: 27 January 2014
eBook ISBN: 978-3-658-04866-2Published: 15 January 2014
Edition Number: 1
Number of Pages: XXIV, 309
Number of Illustrations: 66 b/w illustrations
Topics: Marketing, Sales/Distribution, Business and Management, general