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Online Channel Integration

Value Creation and Customer Reactions in Online and Physical Stores

  • Book
  • © 2014

Overview

Authors:
  1. Jochen Binder

    1. St. Gallen, Switzerland

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  • Publication in the field of economic sciences

  • Includes supplementary material: sn.pub/extras

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Table of contents (6 chapters)

  1. Front Matter

    Pages I-XX
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  2. A Research Background

    • Jochen Binder
    Pages 1-44

  3. B Development of Hypotheses

    • Jochen Binder
    Pages 45-64

  4. C Study 1: Online Integration and Willingness to Pay

    • Jochen Binder
    Pages 65-90

  5. D Study 2: Online Integration, Channel Loyalty, and Channel Choice

    • Jochen Binder
    Pages 91-182

  6. E Managerial Suggestions

    • Jochen Binder
    Pages 183-223

  7. F Conclusions

    • Jochen Binder
    Pages 224-231

  8. Back Matter

    Pages 232-281
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Keywords

About this book

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.

Authors and Affiliations

  • St. Gallen, Switzerland

    Jochen Binder

About the author

Jochen Binder completed his doctoral thesis under the supervision of Prof. Dr. Marcus Schögel at the Institute of Marketing at the University of St. Gallen.

Bibliographic Information

  • Book Title: Online Channel Integration

  • Book Subtitle: Value Creation and Customer Reactions in Online and Physical Stores

  • Authors: Jochen Binder

  • DOI: https://doi.org/10.1007/978-3-658-04573-9

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2014

  • Softcover ISBN: 978-3-658-04572-2Published: 26 November 2013

  • eBook ISBN: 978-3-658-04573-9Published: 13 December 2013

  • Edition Number: 1

  • Number of Pages: XX, 281

  • Number of Illustrations: 42 b/w illustrations

  • Topics: Business and Management, general, Marketing, Market Research/Competitive Intelligence

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