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  • Book
  • © 2014

Tourist Destination Images and Local Culture

Using the Example of the United Arab Emirates

Authors:

  1. Verena Schwaighofer

    1. Innovation & Management in Tourism, Fachhochschule Salzburg, Puch/ Salzburg, Austria

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  • Publication in the field of economic science
  • Includes supplementary material: sn.pub/extras

Part of the book series: BestMasters (BEST)

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Table of contents (11 chapters)

  1. Front Matter

    Pages I-XIII
    PDF

  2. Introduction

    • Verena Schwaighofer
    Pages 1-6

  3. Image and destination brands

    • Verena Schwaighofer
    Pages 7-15

  4. The United Arab Emirates

    • Verena Schwaighofer
    Pages 16-19

  5. The image of the United Arab Emirates

    • Verena Schwaighofer
    Pages 20-29

  6. A cultural perspective

    • Verena Schwaighofer
    Pages 30-37

  7. Theoretical orientation

    • Verena Schwaighofer
    Pages 38-52

  8. The empirical research methodology

    • Verena Schwaighofer
    Pages 53-64

  9. The qualitative media analysis

    • Verena Schwaighofer
    Pages 65-74

  10. The qualitative interviews

    • Verena Schwaighofer
    Pages 75-79

  11. Data analysis and research findings

    • Verena Schwaighofer
    Pages 80-114

  12. Discussion and Conclusion

    • Verena Schwaighofer
    Pages 115-120

  13. Back Matter

    Pages 121-167
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About this book

An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology.
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Keywords

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Authors and Affiliations

  • Innovation & Management in Tourism, Fachhochschule Salzburg, Puch/ Salzburg, Austria

    Verena Schwaighofer

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About the author

Verena Schwaighofer wrote her master thesis under the supervision of Prof. Dr. Sc. Othmar M. Lehner at the Department of Innovation and Management in Tourism at Fachhochschule Salzburg, Austria.
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Bibliographic Information

  • Book Title: Tourist Destination Images and Local Culture

  • Book Subtitle: Using the Example of the United Arab Emirates

  • Authors: Verena Schwaighofer

  • Series Title: BestMasters

  • DOI: https://doi.org/10.1007/978-3-658-04521-0

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2014

  • Softcover ISBN: 978-3-658-04520-3Published: 16 December 2013

  • eBook ISBN: 978-3-658-04521-0Published: 26 November 2013

  • Series ISSN: 2625-3577

  • Series E-ISSN: 2625-3615

  • Edition Number: 1

  • Number of Pages: XIII, 167

  • Number of Illustrations: 12 b/w illustrations

  • Topics: Marketing, Management, Innovation/Technology Management

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Buy it now

eBook USD 69.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 89.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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