Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Kundenmanagement & Electronic Commerce (KEC)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Dr. Sebastian Saarbeck promovierte am Institut für Marketing an der Westfälischen Wilhelms-Universität Münster bei Prof. Dr. Manfred Krafft.
Bibliographic Information
Book Title: Permission Marketing
Book Subtitle: Erfolgswirkung der Einwilligung
Authors: Sebastian Saarbeck
Series Title: Kundenmanagement & Electronic Commerce
DOI: https://doi.org/10.1007/978-3-658-04389-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-04388-9Published: 27 December 2013
eBook ISBN: 978-3-658-04389-6Published: 02 January 2014
Series ISSN: 2627-3233
Series E-ISSN: 2627-325X
Edition Number: 1
Number of Pages: XXV, 308
Number of Illustrations: 32 b/w illustrations
Topics: Marketing