Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Kundenmanagement & Electronic Commerce (KEC)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (5 chapters)
-
Front Matter
-
Back Matter
About this book
Authors and Affiliations
-
Institut für Marketing, WWU Münster, Münster, Germany
Sebastian Saarbeck
About the author
Dr. Sebastian Saarbeck promovierte am Institut für Marketing an der Westfälischen Wilhelms-Universität Münster bei Prof. Dr. Manfred Krafft.
Bibliographic Information
Book Title: Permission Marketing
Book Subtitle: Erfolgswirkung der Einwilligung
Authors: Sebastian Saarbeck
Series Title: Kundenmanagement & Electronic Commerce
DOI: https://doi.org/10.1007/978-3-658-04389-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-04388-9Published: 27 December 2013
eBook ISBN: 978-3-658-04389-6Published: 02 January 2014
Series ISSN: 2627-3233
Series E-ISSN: 2627-325X
Edition Number: 1
Number of Pages: XXV, 308
Number of Illustrations: 32 b/w illustrations
Topics: Marketing