Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Marken- und Produktmanagement (MPM)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Mental Convenience bei Produktlinien
Book Subtitle: Kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs
Authors: Olga Spomer
Series Title: Marken- und Produktmanagement
DOI: https://doi.org/10.1007/978-3-658-04254-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-04253-0Published: 09 December 2013
eBook ISBN: 978-3-658-04254-7Published: 22 November 2013
Edition Number: 1
Number of Pages: XXX, 390
Number of Illustrations: 54 b/w illustrations, 5 illustrations in colour
Topics: Business and Management, general, Marketing, Market Research/Competitive Intelligence