Editors:
Aktuelle Erkenntnisse zu Online-PR
Statt Praktikerliteratur
Antworten auf die wichtigsten Herausforderungen der Onlinekommunikation ?
Includes supplementary material: sn.pub/extras
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Table of contents (14 chapters)
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Front Matter
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Theoretische Perspektiven
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Front Matter
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Überschätzter Dialog
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Front Matter
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Überschätzte Innovationskraft
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Front Matter
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About this book
Editors and Affiliations
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Ostfalia Hochschule, Salzgitter, Germany
Olaf Hoffjann
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Hochschule Darmstadt, Germany
Thomas Pleil
About the editors
Prof. Dr. Thomas Pleil lehrt Public Relations an der Hochschule Darmstadt.
Bibliographic Information
Book Title: Strategische Onlinekommunikation
Book Subtitle: Theoretische Konzepte und empirische Befunde
Editors: Olaf Hoffjann, Thomas Pleil
DOI: https://doi.org/10.1007/978-3-658-03396-5
Publisher: Springer VS Wiesbaden
eBook Packages: Humanities, Social Science (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-03395-8Published: 23 October 2014
eBook ISBN: 978-3-658-03396-5Published: 09 October 2014
Edition Number: 1
Number of Pages: XV, 331
Topics: Communication Studies