Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Innovatives Markenmanagement (INMA, volume 44)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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, Lehrstuhl für Marketingmanagement, HHL Leipzig Graduate School of Managemen, Leipzig, Germany
Manuel Roj
About the author
Bibliographic Information
Book Title: Die Relevanz der Markenarchitektur für das Employer Branding
Book Subtitle: Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen auf die Employer Brand Strength
Authors: Manuel Roj
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-658-02041-5
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-02040-8Published: 23 April 2013
eBook ISBN: 978-3-658-02041-5Published: 09 April 2013
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXIII, 277
Number of Illustrations: 7 b/w illustrations, 24 illustrations in colour
Topics: Marketing