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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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, lst. f. Marketing, Universität Potsdam, Potsdam, Germany
Jonas Reichelt
About the author
Bibliographic Information
Book Title: Informationssuche und Online Word-of-Mouth
Book Subtitle: Eine empirische Analyse anhand von Diskussionsforen
Authors: Jonas Reichelt
DOI: https://doi.org/10.1007/978-3-658-01373-8
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-01372-1Published: 02 February 2013
eBook ISBN: 978-3-658-01373-8Published: 01 February 2013
Edition Number: 1
Number of Pages: XVIII, 330
Number of Illustrations: 30 b/w illustrations
Topics: Marketing