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European Retail Research

2012, Volume 26, Issue II

  • Book
  • © 2013

Overview

Editors:
  1. Hanna Schramm-Klein

    1. , Lehrstuhl für Marketing, Universität Siegen, Siegen, Germany

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  • Publication in the field of economic studies?

  • Includes supplementary material: sn.pub/extras

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-VII
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  2. Brand-Driven Leadership for Change Management in Retailing

    • Günther Botschen, Ian Combe, Eva Thelen
    Pages 1-18

  3. An Empirical Study of Store Environment Influence on Consumer Multi-Perceived Values toward Patronage Intentions

    • Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Yi-Jung Lee
    Pages 19-46

  4. Developing a Value Chain for Fashion Retailers: Activities for Competitiveness

    • Julie McColl, Christopher Moore
    Pages 47-75

  5. From “Trade Loaders” to “Online Channel Partner Programs”: How Trade Promotion Changed its Face from 1990 to 2010

    • Cristina Ziliani
    Pages 77-96

  6. What’s the Buzz about the Store? A Comparative Study of the Sources of Word of Mouth and Customer Satisfaction and their Relationships with Sales Growth

    • Johan Anselmsson, Ulf Johansson
    Pages 97-128

  7. Retailing in Lithuania – Market Overview and Future Challenges

    • Jurgita Sekliuckiene, Neringa Langviniene
    Pages 129-150

  8. Country Report Sweden

    • Jens Hultman, Ulf Elg
    Pages 151-166
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About this book

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.​

Editors and Affiliations

  • , Lehrstuhl für Marketing, Universität Siegen, Siegen, Germany

    Hanna Schramm-Klein

About the editor

Dr. Hanna Schramm-Klein is Professor in the Department of Marketing at the University of Siegen.

Bibliographic Information

  • Book Title: European Retail Research

  • Book Subtitle: 2012, Volume 26, Issue II

  • Editors: Hanna Schramm-Klein

  • DOI: https://doi.org/10.1007/978-3-658-00717-1

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2013

  • Softcover ISBN: 978-3-658-00716-4Published: 29 March 2013

  • eBook ISBN: 978-3-658-00717-1Published: 19 March 2013

  • Edition Number: 1

  • Number of Pages: VII, 167

  • Number of Illustrations: 11 b/w illustrations

  • Topics: Sales/Distribution

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