Editors:
- Aktuelle wirtschaftswissenschaftliche Beiträge
- Includes supplementary material: sn.pub/extras
Part of the book series: Markenkommunikation und Beziehungsmarketing (MBM)
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Table of contents (11 chapters)
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Front Matter
About this book
Editors and Affiliations
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, Lst. f. Marketing, TU Chemnitz, Chemnitz, Germany
Cornelia Zanger
About the editor
Bibliographic Information
Book Title: Events im Zeitalter von Social Media
Book Subtitle: Stand und Perspektiven der Eventforschung
Editors: Cornelia Zanger
Series Title: Markenkommunikation und Beziehungsmarketing
DOI: https://doi.org/10.1007/978-3-658-00553-5
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-00552-8Published: 20 February 2013
eBook ISBN: 978-3-658-00553-5Published: 12 February 2013
Series ISSN: 2626-0263
Series E-ISSN: 2626-028X
Edition Number: 1
Number of Pages: VIII, 205
Number of Illustrations: 36 b/w illustrations
Topics: Marketing